Catalyze Dallas Names Michele Hodde Chief Marketing Officer

DALLAS (January 2022) – Catalyze Dallas Holdings, LLC has named Michele Hodde as Chief Marketing Officer, filling a new executive role to drive revenue and sales growth for the suite of portfolio companies under the Catalyze Dallas umbrella. Leveraging their turnkey commercialization model, Catalyze Dallas creates scalable businesses by commercializing underutilized intellectual property and products sourced from global defense, aerospace and industrial companies. Its founders have been recognized as Entrepreneur Of The Year finalists by Ernst & Young.

“Michele fills a critical role in growing our current companies and preparing us for expected expansion of our portfolio this year,” said Tricia D’Cruz, cofounder and managing director of Catalyze Dallas. “She’s an impressive executive with the profound experience needed to market to the high-level thinkers and investors we work with to accelerate commercialization into new markets.”

Acquiring underperforming business units and purpose-built assets, Catalyze launches successful entrepreneurial ventures with proven expertise and capital. Current portfolio companies include Alpine Advanced Materials, which delivers lightweight custom-engineered parts using Lockheed Martin technology, and Metro Aerospace, a leader in certified 3D printed aerospace components, both of which have found new markets and uses since being licensed by Catalyze.

Hodde has broad marketing, sales and commercialization experience spanning several industries including recreational products, aerospace & defense, automotive, semiconductors and mining. She spent a decade at Orica, the global leader in commercial explosives for the mining industry, serving in a variety of roles centered around commercializing technology and market growth. Before Orica, Hodde cofounded and served as President & CEO of EarthRoamer, an Xpedition Vehicle manufacturer. Under her leadership, EarthRoamer created a new market segment for its four-wheel drive, solar-powered, “go anywhere” camping vehicle within the well established recreational vehicle market.

Hodde holds a master’s in business administration in marketing and finance from the University of California, Los Angeles, and a bachelor’s of science in aerospace engineering from Iowa State University.

About Catalyze Dallas

Catalyze Dallas works with companies to unleash the full value and potential of their investments in innovation. Commercializing these products using a proven turnkey model developed through decades of experience and with a dozen clients, Catalyze helps partners see their innovations commercialized and more widely applied with an expert touch.

The Catalyze model accelerates time-to-market for key technologies, which then helps inspire and retain innovators as they realize the fulfillment of their products in actual commercial applications. Creating scalable businesses to launch intellectual property into broad markets, Catalyze Dallas ultimately facilitates technological proliferation and accretive profit for its customers with low financial and reputational risk. For more information, visit

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